I was reading this article about history of a lipstick the other day and that made me do a more further research.... when I found this vintage ad.
Cinema played a wast role in popularization of a lipstick. Back then a world was introduced to a new kind of fashion on white faces with big sparkling eyes and painted lips in red-ripe lipstick. Greta Garbo, Marlene Dietrich, Joan Crawford - are literally legislatures of "fashionable lips". Millions of women always wanted to be like them.
Time goes by, and forms change, so does fashion. Nowadays we have hundreds of different brands, colors and packages. What do you do to make your lips look appetizing ?